Difference between revisions of "Turtle+"
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| − | + | Imagine a marketing and branding concept that supplies a totally holistic approach to the brand experience, based on a heavy knowledge of the buyer. While this kind of helps make perfect sense to some individual with any business savvy today, the message has been not these kinds of a simple sell just 5 years ago. Then, an approach so simple and clear sounded like a foreign language. | |
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| − | + | The dialogue would go something like this particular: | |
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| − | + | Customer: "We have an advertising agency of record that handles our branding and marketing needs." | |
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| − | + | Agency: "So your ad agency entirely understands your buyers, develops brand insights, and manages your internet, in-store marketing, direct, client intimacy, store design, viral, sales, special events, sponsorships, merchandise placements, and PR strategies along with the other brand touch points?" | |
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| − | + | Consumer: "Hell no! We have different agencies and different internal selection-manufacturers for each of those places." | |
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| − | + | Agency: "So your agency of record (AOR) defined the brand and manages dozens of firms to make sure brand consistency?" | |
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| − | + | Customer: "No way. One particular firm can't perform just about all that." | |
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| − | + | Agency: "Then who owns the overall brand experience?" | |
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| − | + | Consumer: "I assume our CEO is actually ultimately responsible for that." | |
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| − | + | Agency: "Oh, so he/she works with all the firms to make sure everything is actually on track?" | |
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| − | + | Consumer: "He/she doesn'capital t have time for that. He/she mainly deals with economic decisions, acquisitions, Wall structure Street and stuff like that." | |
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| − | + | Well times have transformed haven'big t these people? Truth be told the traditional agency model has completely fallen separate. If a good agency will not propose an integrated branding and marketing model in today'ersus day and age, what opportunity would they have to get a gig? And who will be the AOR anymore? Is actually it the media agency, advertising agency (today often separate), the digital agency, the retail design group or a brand consultancy? | |
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| − | + | Today'ersus business world demands a clearer and less complicated approach from agencies. Marketing and branding plans has to be discussed clearly, executed quickly and measured precisely. It furthermore helps that they are wildly successful. So how do a marketing / branding agency accomplish what was once the job of as many as five separate agencies? | |
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| − | + | A good idea is to focus on the concept your best customers personal and drive almost all great brands. They are the those who are already fired up and fired upward about your brand. These "brand warriors" come in many different types and is available almost all over the place, especially online: Twitting supporters, Facebook fans, etc. These people are valuable because they supply insight into what aspects of the current branding are desirable and are creating a positive impact on your market - essentially, free market research. The 80-20 rule will be still as solid today since when it had been first identified. | |
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| − | + | The point is, you might too understand this kind of cult customer subculture and their relationship with your brand. Once you perform, you will go out and attempt to clone the behavior. Before you know it, your little cult of followers and brand warriors will be growing. Make sense? | |
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| − | + | http://ccong468.posterous.com | |
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Revision as of 03:45, 17 October 2012
Imagine a marketing and branding concept that supplies a totally holistic approach to the brand experience, based on a heavy knowledge of the buyer. While this kind of helps make perfect sense to some individual with any business savvy today, the message has been not these kinds of a simple sell just 5 years ago. Then, an approach so simple and clear sounded like a foreign language.
The dialogue would go something like this particular:
Customer: "We have an advertising agency of record that handles our branding and marketing needs."
Agency: "So your ad agency entirely understands your buyers, develops brand insights, and manages your internet, in-store marketing, direct, client intimacy, store design, viral, sales, special events, sponsorships, merchandise placements, and PR strategies along with the other brand touch points?"
Consumer: "Hell no! We have different agencies and different internal selection-manufacturers for each of those places."
Agency: "So your agency of record (AOR) defined the brand and manages dozens of firms to make sure brand consistency?"
Customer: "No way. One particular firm can't perform just about all that."
Agency: "Then who owns the overall brand experience?"
Consumer: "I assume our CEO is actually ultimately responsible for that."
Agency: "Oh, so he/she works with all the firms to make sure everything is actually on track?"
Consumer: "He/she doesn'capital t have time for that. He/she mainly deals with economic decisions, acquisitions, Wall structure Street and stuff like that."
Well times have transformed haven'big t these people? Truth be told the traditional agency model has completely fallen separate. If a good agency will not propose an integrated branding and marketing model in today'ersus day and age, what opportunity would they have to get a gig? And who will be the AOR anymore? Is actually it the media agency, advertising agency (today often separate), the digital agency, the retail design group or a brand consultancy?
Today'ersus business world demands a clearer and less complicated approach from agencies. Marketing and branding plans has to be discussed clearly, executed quickly and measured precisely. It furthermore helps that they are wildly successful. So how do a marketing / branding agency accomplish what was once the job of as many as five separate agencies?
A good idea is to focus on the concept your best customers personal and drive almost all great brands. They are the those who are already fired up and fired upward about your brand. These "brand warriors" come in many different types and is available almost all over the place, especially online: Twitting supporters, Facebook fans, etc. These people are valuable because they supply insight into what aspects of the current branding are desirable and are creating a positive impact on your market - essentially, free market research. The 80-20 rule will be still as solid today since when it had been first identified.
The point is, you might too understand this kind of cult customer subculture and their relationship with your brand. Once you perform, you will go out and attempt to clone the behavior. Before you know it, your little cult of followers and brand warriors will be growing. Make sense?
